Happy 2008 fundraiser!
To begin the new year I decided to tap a fairly controversial issue on which, as always, I ask your opinion.
The fundraising advice: what is it, which services includes , how it is paid. A short simple theme… let’s start from this post inspiration that comes from Jacopo Gazzola’s blog.
Jacopo show an example of advice for a small organization that wants to raise funds and analysed varoious problems (contract, salary, opportunity, etc.) that may arise in the relationship….… with a consultant.
But we have to make step backwards to better understand what an advice on fundraising is.
The question may seem trivial but, in my opinion it’s not. Very often we see different reality that offer “advice” meaning different things.
We have those who give to the word “advice” a very practical sense, for example, on direct mailing, offers a product purely creative (you write the letter to raise funds, we imposed graphics), and those that provide a more “theoretical” one , studing your organization (from the projects to donor database ) and make a business plan aimed at achieving certain goals (increase in the number of donors, donations, etc..).
Between these two points there are a profusion of variations, which certainly pass by whom, in addition to the preliminary study, provides asset management and those who provide only this service excluding the preliminary study and the creativity.
Who among them is really a consultant?
I don’t think there is a correct answer. The reality is so varied in a young market such as Italian one that it is difficult to build borders within determine what is and what is not advice.
More over an advice request from small organizations include services totally different than those required by a larger reality and probably the partners (suppliers) will be different (for a small organization also free-lance consultant may be enough, hardly will be so for bigger organizations).
But don’t give up! Basically it’s always meeting the expectations of the customer and so everyone that can answer requests of “advice”, can be defined consultant (be carefull, only if he has customer!).
Now let’s see how we should pay an advice… the formulas propose are endless, the main difference lies in those who choose the fixed fee regardless the outcome and who instead binds a part, more or less large, of their compensation to the outcome of collection.
I do not believe that among these formulas there is a more virtuous and less virtuous one… I met great professionals who work to achieve other objectives and establishing a fixed as compensation (usually linked to the planned hours of work)… On the other hand, I’m a lover of challenges and I really appreciate those who have the courage to risk with the organisation but then again I do not think there is a right and a wrong way to demand compensation.
The discussion would help to clarify dubt among this theme … but as always I leave it to your wishes and the interest that the post has aroused in you the possible opening of the discussion.